Dan Rust

Working out of Colorado, Dan serves as Chief Investment Strategist at Guided Financial Advisors and brings more than 25 years of experience as a Financial Advisor. Known for his ability to listen deeply and understand client goals at a personal level, Dan helps design customized investment portfolios that reflect each individual’s needs, risk tolerance, and long-term objectives.

Dan’s career includes extensive experience at Rust Wealth Management, where he developed a collaborative approach to investment planning rooted in education, discipline, and client empowerment. He is passionate about helping individuals gain a clear understanding of how their money works, believing that informed clients are better equipped to make confident financial decisions. This philosophy aligns directly with the culture built by Guided Financial Advisors, where client needs and long-term outcomes come first.

A respected industry professional, Dan takes pride in partnering with advisors across the firm and supporting their efforts to deliver meaningful financial results. His insight, experience, and commitment to doing what is best for clients are central to his role and his lasting impact within the organization.

Outside of work, Dan enjoys playing golf, spending time with family and friends, and exploring food, wine, and the cultural stories behind them from around the world. His curiosity and passion for learning continue to influence the way he approaches both life and investing.